Instagram on Meta Quest

Background:

I joined as one of the founding members for Instagram’s Mixed Reality initiatives. The goal was to create a product vision on what makes Instagram meaningful in Mixed Reality and look forward to the use of generative ai.

Challenge:

To imagine Instagram’s vision on immersive and generative environments while maintaining the vision of creatives who use our platform everyday.

High level goals

Create environments that respect both vertical and portrait content

My role

Lead Designer for creating Immersive Environments and establishing new design patterns.

Output:

The result of a 6 month vision was a set of default environments that defined how Quest users would consume content in 3D immersion

Design Patterns:

Established new interaction patterns to unlock immersion from core app experience